There are nearly 10 years for the permanent magnet contacts from generation to now, there are about 10 manufacturers to produce it, but the whole industry is still in an embryonic stage. The concept of the permanent magnet contacts, only some of professionals and a few clients understand, there are still some worries for using it till now. Throughout every permanent magnet contactor manufacturers, their market is basically no formed, how to achieve market penetration in the industry has become a common topic.

After collecting the first-line market relevant information and studied step by step, we have a certain understanding for the whole industry status and problems which are summarized as following.

1. This is a "poor" industry, the annual turnover is not more than 100 million yuan for entire industry. Why do I dare say, there are nearly 10 manufacturers of the permanent magnet contactors in the market, but only three manufacturers are in regular production, which almost limited in a small regional markets, even no one knows. Plus our company business situation, the figure I was absolutely certain. In fact, this is embarrassing for  this industry.

2. The industry position is not in line with national conditions. Contactor is actually a very mature and transparent industry, and the permanent magnet contactor is just a part of it. In our domestic market, they are dominated firmly by Chint, Delixi and other domestic brands which share almost 70% in the low and middle market; for the high end market, there are ABB, Schneider, Siemens and other major international brands occupied. It is not easy to get a cake in a highly competitive market . For the permanent magnet contactor, the prices are very high, almost higher than the foreign brands, and customers would not like to purchase the unknown brands contactors without understanding its performance. In addition, the market has formed loyalty and usage habits for the above brands, it is difficult to change the habits not to research and develop for a long time.

3. The product quality is unstable. The products even have the international mandatory 3C certification, but because lack of the strength (technology, capital, equipment, etc.) , the products can not be completely simulated field usage, so that the product can not play its role well in some special occasions. In addition, these enterprises are not for a long time, lack of good production management measures and experiences, which also make the products not have the consistency of assurance. This factor also affects the market development for permanent contactors.

4. The lack of talent. Due to limit of its position in the industry, making it less attractive, and because these enterprises are not strong for this industriy to invest resources in the introduction of talent, so that these enterprises are into the predicament.

From the above analysis, the industry does not have goodtiming, geographical convenience and good human relations, how to develop it? In fact, I regard the permanent magnet contactors as an industry, it is full of vitality. why? Because it has a great selling point and substantive technical content, as well as broad market prospects, just the whole industry management is in a low level and the market is lack of the necessary knowledge and understanding. Once the market recognizes its high benefits, its future will be enormous. Following I would to talk about my views:

 1. Increasing the industry influence. The permanent magnet contactor manufacturers are alone basically, and no communication with each other. In this case, the influence of various manufacturers is almost non-existent spread such a large market in China. If all manufacturers combine to make some big actions to get the attention of relevant department and staff, for example, engage in some joint launches or press conferences. This will not only improve the understanding of permanent magnet contactors, also expand the influence of the industry, with the company's marketing operation, there must be a lot of customers accept. Now there is not only the era of competition, it is also an era of competing.

2. Focus on brand, to establish a kind of good image in the market from the beginning. As the industry in its infancy, the market is not impressed with the various manufacturers, if you can create your own brand image to the customer consciously and leave a deep impression to the customers, then the customer will remember you at the first time, which means you are the first brand in the customers eyes. On the other hand, if you leave a poor quality, poor service to the customers at the beginning, the more your customers have the impression, the more your products spread, eventually you will become synonymous with the poor quality, and this impression is difficult to change. These efforts include: consistently high quality, keep cost-effective, improve after-sales service, timely delivery etc.

3. Integration of resources, open the operation idea, not limit to your own. In order to achieve the future success in the competition, the enterprises should be into the market with the fastest speed and expand market share. However, the manufacturers are almost struggling in the difficult position, if not change the operation ideas, it is unrealistic to get a share just relying on its own strength blindly. Therefore, we should open the idea, to take advantage of the products to integrate the market leader channel resources for our use. If the leader has also invested resources in research and development of permanent magnet contacts, I think there is no living space for the manufacturers. On the current situation,the manufacturer will not get an ideal result in a short time even pay all to the market, why do these things get half with double?

At this stage, the leaders haven’t put their attention to the permanent magnet contactors, the reason is the permanent magnet contactors can’t consist a threat for them currently. However, each industry will go trough several major reshuffle from development to mature, if the manufacturers can’t adjust their idea and develop large, the may never have a chance to participate the industry reshuffle.